We're proud to be featured in the April 2025 issue of Fashion Today, where our founder An Luyten shares the personal story behind Blusss. From a few soft trousers for her highly sensitive son Lex, to a full collection of seamless, irritation-free clothing for all ages — the journey has always been about comfort, dignity and daily ease for people with sensory needs. Our mission? Clothes that don't scratch, squeeze, or overstimulate, but feel like a second skin. And yes, they look good too. With input from psychologists and sensory experts, we’ve developed calming tools like the Moodmagic Sleeve and Mellow Sensory Scarf, designed to help users regulate and feel safe — anytime, anywhere.

Sensory-Friendly Clothing Is a Basic Need When An Luyten started searching for clothes her highly sensitive son could wear without discomfort, it led to the creation of the fashion company SAM Sensory & More (now Blusss). With a small team, she develops stylish sensory-friendly clothing and accessories. “Germany is our fastest-growing market.” Discover the full article by Melanie De Vrieze in Trends.

When clothing causes discomfort, it can block someone’s full potential. That’s what An Luyten discovered when searching for comfortable clothes for her highly sensitive son. What started as a personal quest grew into a mission — and into Blusss, a brand known for stylish sensory-friendly clothing and accessories for children, teens, and adults. In this recent interview with VOKA, An shares the story behind the brand's creation, her approach to co-creation with therapists and designers, and how Blusss is growing internationally — from Belgium and the UK to Australia, Japan, and beyond. She also talks about her experience as a Bryo ScaleUp participant and the importance of community when building an innovative business.

Innovative Wellbeing Meets Style in Antwerp Looking for innovative solutions that blend wellbeing and style?Blusss, an inclusive clothing brand for sensory-sensitive individuals, has developed two groundbreaking products with support from the city of Antwerp.The new Moodsense items use natural scents to promote calmness and color changes for subtle, non-verbal communication. These sensory-friendly innovations are designed not only to support people with sensory sensitivities but to help everyone find more peace in their daily lives. Read the full article by the City of Antwerp and discover the power of innovation: [link to article] Curious About These Groundbreaking Sensory Products? Mellow – Sensory Scarf with Calming Scent The Mellow Sensory Scarf blends ultra-soft bamboo jersey with a calming touch.Thanks to bio-based capsules with essential oils, gentle rubbing releases a soothing natural scent. Discreet, soft, and perfect for relaxation—wherever you are. Moodmagic – Sensory Sleeve with Color Shift A stylish, magical wristband designed for subtle emotional communication.The color-changing effect responds to body temperature, offering a calming, almost magical visual cue for kids. It helps them express emotions without words—like their own personal magic trick.

Blusss at the Love Tomorrow Conference: Leading the Future of Inclusive Fashion Tomorrowland Grounds, Belgium Hello fashion changemakers and advocates for a better tomorrow!I’m thrilled to share that Blusss was featured at the Love Tomorrow Conference, held on the iconic grounds of Tomorrowland. As the founder of Blusss, it was a true honor to showcase our sensory-friendly fashion in the heart of the Fashion Renaissance—an inspiring movement centered on sustainability, inclusivity, and meaningful design. Sustainable Fashion, Redefined by Blusss The fashion industry’s environmental impact is no longer something we can ignore. At Blusss, we go beyond creating clothes—we design long-lasting, sensory-friendly pieces that reduce stress and support wellbeing.Our commitment? Fighting waste and fast fashion with products that are gentle for people and the planet. This mission aligns perfectly with the Love Tomorrow vision: fashion that is conscious, joyful, and sustainable. Blusss brings purpose to every piece, proving that comfort, style, and ethics can go hand in hand. Fashion for All: Embracing Inclusivity Through Design Inclusivity is at the heart of everything we do. Our clothing and accessories are created for people with sensory sensitivities, but they go far beyond that.We design for: those on the neurodivergent spectrum people with sensitive skin individuals recovering from trauma anyone seeking more calm and focus in daily life Blusss believes fashion should empower, not overwhelm. Everyone deserves clothing that feels safe, soft, and stylish. Sensory-Friendly Fashion That Supports Wellbeing Every product we design is backed by deep empathy and innovation. Our goal? To help people manage overstimulation, anxiety, stress, or even concentration challenges—through what they wear. Whether you're at work, school, traveling, or simply living life, our sensory-friendly designs offer practical comfort and peace of mind. Blusss is proof that fashion can play a real role in mental and emotional wellbeing.   Partnering for Inclusive Spaces Creating a truly inclusive world is not a solo mission—it takes collaboration.Blusss invites businesses, public spaces, and organizations to integrate sensory-friendly solutions that support diverse needs. Here are just a few ways your company can make a difference: Airlines: Provide calming accessories like our weighted collar or Calmdesign bags to ease in-flight stress. Retail Stores: Place sensory tools at the entrance to create a more comfortable shopping experience for all customers. Corporate Offices: Offer sensory breaks with tools like the weighted collar to improve focus and reduce overwhelm. Uniformed Teams: Work with Blusss to co-create custom uniforms that combine functionality, comfort, and style. Join Us in Creating a Sensory-Friendly World This is just the beginning. At Blusss, we dream of a future where everyone feels seen, supported, and empowered.Together, we can shape a fashion industry that celebrates neurodiversity, values sustainability, and puts people first. Let’s make fashion a force for calm, connection, and change. Grateful thanks to Sara Kovic from OKRET for bringing inspiring brands together, and to Start-it @KBC for supporting our journey from idea to impact. With gratitude,An LuytenFounder & CEO, Blusss

I am still recovering from the incredible experience and the new memories I made last Saturday at the Royal Palace. As an entrepreneur, I was invited to a garden party in honor of King Filip's 10-year reign. Let me tell you, it was a day full of surprises and enchantment that I will never forget. The Beginning of an Unexpected Invitation It felt like a dream when the Cabinet of the Province of Antwerp recently approached me with a completely unexpected invitation. They asked if I wanted to attend the garden party in honor of King Filip's 10-year reign. I was completely surprised but knew right away that I had to seize this opportunity with both hands. So, of course, I enthusiastically said "yes" to this unforgettable experience. A Valuable Collaboration: Wim Tops from De Kronkel in Lille I had the pleasure of inviting psychologist Wim Tops from De Kronkel in Lille as my plus one for this special occasion. I can sincerely say that without Wim's invaluable help, I would never have had the courage to start SAM sensory & more and now Blusss. His expert guidance and support have inspired and helped me bring my vision to life. Together, we have been able to make a difference in people's lives through sensory-friendly clothing and accessories. It was a valuable moment to show my gratitude and allow Wim to share in this unforgettable experience.   An Enchanting Day at the Royal Palace Step by step, I entered the beautiful buildings and majestic park of the Royal Palace in Laken. My heart skipped a beat when I realized that I would be exploring this breathtaking setting in the company of Princess Astrid, Prince Laurent, and his wife Princess Claire. Together, we followed a special route and came face to face with King Filip and Queen Mathilde during a fascinating magic act. It truly was a magical moment that will be etched in my memory forever.     A Special Encounter with Princess Claire The absolute highlight of the day was the spontaneous encounter with Princess Claire during our walk. Her warmth and genuine interest in my work deeply touched me. I passionately told her about my company and how our sensory-friendly clothing and subtle accessories can bring calmness and relaxation. Princess Claire was so intrigued that she immediately asked if she could test our latest product. I was thrilled and gladly gave her the opportunity to try out the CalmDesign bag. The photos that were taken speak volumes: the serene tranquility radiated from her face.     Interest from Prince Laurent Prince Laurent also showed great interest in our innovative product. He was curious about where our products are available, and I showed him the website. It filled me with pride and joy to know that my creation had caught the attention of a member of the royal family. A Day Filled with Warm Encounters In addition to the unique encounters with the royal family, I also had the privilege of meeting some inspiring entrepreneurs from the region. What connected these entrepreneurs was their deep commitment to society and their passion for creating positive change. It was amazing to see how each of them had a business with a heart in the right place, dedicated to the community, and contributing to a better world in their own unique way. These encounters have inspired and encouraged me to continue my own entrepreneurial journey with the same dedication and passion.     Curious about the CalmDesign Bag? Are you curious about the CalmDesign bag, which offers the soothing effect of a weighted blanket even on the go and during the day? You can find more information about this innovative product HERE. The CalmDesign bag combines the practicality of a belt bag with a therapeutic calming effect through deep pressure. Whether you need a moment of tranquility during a busy day or are on your way to an important appointment, the CalmDesign bag is there to support you and help reduce stress. Discover for yourself how this innovative product can enrich your daily life and promote your well-being.     A Sensory-Friendly Outfit for a Day of Enchantment On days filled with intense stimuli, such as this special day at the Royal Palace, I like to choose a sensory-friendly outfit. With all those overwhelming impressions that fill my bucket, it's important to protect myself and ensure peace and relaxation. For this occasion, I chose the  AIR slim pants, paired with a soft blue long-sleeve T-shirt. To adhere to the dress code, I had a custom-made sensory-friendly vest created by Wardenburg Tailors from a super-soft stretch fabric, perfectly complementing my SAM clothing. With this outfit, I could not only shine at the party but also enjoy the blissful comfort of pajamas with a classy look.     The sensory-friendly outfit provided me not only with the much-needed comfort and tranquility but also made a statement about who I am and what I stand for. Blusss aims to help people find their own unique style while reducing sensory overload. With the sensory-friendly outfit, I felt not only confident and stylish but also protected in a world full of overwhelming sensations.