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Home / Privacy Policy

Privacy Policy

 

Privacy Policy

Blusss processes personal data in compliance with this privacy statement. For further information, questions, or comments on our privacy policy, please contact Blusss at hello@blusss.com.

Processing purposes

Blusss collects and processes customers' personal data for customer and order management purposes, including customer administration, tracking orders/deliveries, invoicing, solvency monitoring, profiling, and sending marketing and personalized advertising.

Legal basis for processing

Blusss processes personal data based on:

  • Article 6.1(b) GDPR – Required for fulfilling an agreement (e.g., processing orders).

  • Article 6.1(f) GDPR – Legitimate interest (e.g., improving services and fraud prevention).

  • Article 6.1(a) GDPR – Consent (e.g., for marketing emails and non-essential cookies).

If processing is based on consent, you have the right to withdraw it at any time.

Sharing with third parties

To achieve the stated objectives, customer data may be shared with companies inside the European Economic Area that are directly or indirectly associated with Blusss. This includes service providers such as payment processors, shipping companies, and marketing platforms.

When data is transferred outside the EU, we ensure protection through Standard Contractual Clauses (SCCs) or other appropriate safeguards.

Blusss ensures that these third parties take necessary technical and organizational measures to protect personal data.

Retention period

Personal data is stored for as long as necessary to fulfill legal obligations and business needs. Specifically:

  • Customer data (orders, invoices) – Stored for 7 years for legal and tax purposes.

  • Marketing subscriptions – Stored until you withdraw consent.

  • Inactive accounts – Deleted after 2 years unless legally required.

Your rights

You have the right to:

  • Access your data.

  • Correct inaccurate or incomplete data.

  • Request deletion (‘right to be forgotten’) unless legal obligations prevent this.

  • Limit processing under specific conditions.

  • Object to processing, especially for direct marketing.

  • Request data portability, meaning you can obtain a copy of your data in a structured format.

To exercise these rights, please:

  • Adjust your customer account settings; and/or

  • Send an email to hello@blusss.com.

Automated decision-making & profiling

Blusss may use profiling for marketing purposes to personalize your experience. However, no decisions with legal or significant impact are made solely through automated processing.

Direct marketing

You have the right to object to the use of your personal data for marketing at any time, free of charge.

Complaints

If you have concerns about how we handle your data, you can contact us at hello@blusss.com. You also have the right to file a complaint with the Belgian Data Protection Authority (35 Rue de la Presse, 1000 Brussels - commission@privacycommission.be).

Use of Cookies

When you visit our website, cookies may be stored on your device. These are used to optimize functionality and improve user experience.

  • First-party cookies – Necessary for the website to function properly (e.g., saving your preferences).

  • Third-party cookies – Used for analytics, advertising, and social media integration (e.g., Google Analytics, Facebook tracking). These require your consent.

You can manage cookie preferences in your browser settings. Blocking cookies may impact website functionality.

Google Analytics

Our website uses Google Analytics to track usage patterns and improve services. Google may store data outside the EU, but safeguards such as Standard Contractual Clauses (SCCs) are in place to protect your data.

You can disable Google Analytics by changing your cookie settings in your browser.

By using our website, you agree to the processing of data as outlined in this policy.