Entrepreneur An Luyten founded her webshop Sam Sensory Clothing, now Blusss after discovering her son’s sensitivity to sensory overload and underload. She became my lifesaver when endless morning sock struggles were driving me to despair. Here’s what the podcast is about: The Origin of Blusss (formerly Sam Sensory Clothing) When entrepreneur An Luyten discovered her son was highly sensitive to both sensory overload and underload, it opened a completely new path. What started as a personal challenge soon became the foundation for Sam Sensory Clothing — now Blusss — a brand dedicated to creating sensory-friendly clothing that feels comfortable, seamless, and calming. From Morning Sock Struggles to a Lifeline I found my way to An after countless desperate mornings filled with “sock drama.” Those tiny seams that most people ignore were a daily nightmare at home, leaving us both exhausted before the day even began. Finding sensory socks through An felt like a true lifesaver. Living as a Highly Sensitive Person (HSP) Being highly sensitive (HSP) means processing the world more intensely — sounds, textures, emotions. It’s both a gift and a challenge. For kids, this sensitivity often shows up in clothing struggles or overwhelm in busy environments. For parents, it means searching for solutions that bring calm instead of chaos.   More about Kelly zegt Foert! I’m an intense introvert with traits of giftedness, high sensitivity, and ADHD. My deep curiosity once made me a journalist, columnist, and podcast host, but my real journey began when I dared to drop the masks of success. After building businesses, motherhood, and setbacks, I discovered that true inner peace doesn’t come from outer achievements — it comes from radical authenticity. Today, I use my own sensitivity and experience to guide others who are highly sensitive, gifted, or neurodivergent toward a life of balance, freedom, and self-acceptance. More info: Kelly Deriemaeker

1: Sensory Sensitivity - What does it actually mean? With sensory designer Monika Dolbniak & An Luyten   About the podcast Please join SAM's founder An Luyten and designer Monika Dolbniak for the first podcast from the #SensoryPodcast series during which we will talk about what being Sensory Sensitive means and how it could be implemented into design directions. We will discuss this topic in the context of neurodiversity scientific theory and psychology as well as how it translates into creating and selling sensory-friendly fashion products.   LINK PODCAST #1: Sensory Sensitivity - What does it actually mean?   About Blusss (formerly as SAM sensory Clothing) Blusss is a sensory clothing brand born from a mother’s wish to help her highly sensitive son feel comfortable and confident.Many clothes have itchy labels, rough seams, or stiff fabrics that overwhelm sensitive children and adults. That’s why Blusss creates soft, seamless, and stylish clothing—designed to reduce sensory overload—and calming accessories that support stress relief throughout the day

À propos de l’hôte Le coach d’affaires Ben Sansen inspire et encourage les gens à créer une vie pleine de sens. Avec son podcast Choose Life!, il partage ses réflexions sur l’entrepreneuriat, le bonheur, la réussite, le but, la santé, l’état d’esprit, l’énergie et la spiritualité. Sa mission ? Aider des personnes comme vous à passer de A à B(etter). Cet épisode : Le déclic dont j’avais besoin pour lancer mon rêve entrepreneurial Dans cet épisode, Ben s’entretient avec An Luyten, fondatrice de SAM Sensory & More, aujourd’hui Blusss, au sujet de son parcours en tant qu’entrepreneure très sensible. « Parfois, un revers est en réalité une bénédiction. Être poussée hors de ma cage dorée était exactement ce dont j’avais besoin pour lancer mon entreprise », dit An. En même temps, elle cherchait des solutions vestimentaires pour son fils très sensible — des vêtements qui n’irritent pas et ne submergent pas. Ce défi est devenu le point de départ de sa marque SAM Sensory & More, devenue aujourd’hui Blusss, qui propose des solutions sensorielles stylées et inclusives, conçues pour les enfants, les adolescents et les adultes. Du rêve au produit sur les étagères des magasins — An partage les hauts et les bas : Identifier le potentiel du marché Lever des capitaux externes Traverser les moments difficiles Rester concentrée sur l’avenir Beaucoup de gens ne lancent jamais leur entreprise à cause de la question « Et si… ? ». La perspective d’An renverse la situation : « Quel est le pire qui puisse arriver ? Que mon rêve entrepreneurial échoue. Mais mes compétences restent — je peux toujours les utiliser ailleurs. » 🎧 Écoutez l’épisode complet du podcast Choose Life! ICI PS : Vous voulez atteindre vos objectifs et vos rêves plus facilement ? Lisez le livre Choose Life.