Blusss featured in De Tijd: Sensory-Friendly Fashion Built on Social Impact

Belgian business newspaper De Tijd recently featured Blusss founder An Luyten in an article on socially driven entrepreneurship. The piece highlights how Blusss was built from lived experience and focuses on designing sensory-friendly clothing and accessories for children and adults who are sensitive to stimuli.

Rather than fast growth or trends, the article explores a different way of building a fashion business: one rooted in inclusion, well-being, and real-life impact. Blusss is presented as an example of how fashion can support calm, focus, and daily functioning — while growing consciously and sustainably as a women-led social enterprise.