An Luyten, an entrepreneur from Herentals, won a competition organized by the City of Antwerp for people with innovative fashion ideas. With support from the city, she developed the “Mellow Sensory Scarf” – a scarf designed to release a calming lavender scent when rubbed, perfect for stressful moments.

Entrepreneur An Luyten founded her webshop Sam Sensory Clothing, now Blusss after discovering her son’s sensitivity to sensory overload and underload. She became my lifesaver when endless morning sock struggles were driving me to despair. Here’s what the podcast is about: The Origin of Blusss (formerly Sam Sensory Clothing) When entrepreneur An Luyten discovered her son was highly sensitive to both sensory overload and underload, it opened a completely new path. What started as a personal challenge soon became the foundation for Sam Sensory Clothing — now Blusss — a brand dedicated to creating sensory-friendly clothing that feels comfortable, seamless, and calming. From Morning Sock Struggles to a Lifeline I found my way to An after countless desperate mornings filled with “sock drama.” Those tiny seams that most people ignore were a daily nightmare at home, leaving us both exhausted before the day even began. Finding sensory socks through An felt like a true lifesaver. Living as a Highly Sensitive Person (HSP) Being highly sensitive (HSP) means processing the world more intensely — sounds, textures, emotions. It’s both a gift and a challenge. For kids, this sensitivity often shows up in clothing struggles or overwhelm in busy environments. For parents, it means searching for solutions that bring calm instead of chaos.   More about Kelly zegt Foert! I’m an intense introvert with traits of giftedness, high sensitivity, and ADHD. My deep curiosity once made me a journalist, columnist, and podcast host, but my real journey began when I dared to drop the masks of success. After building businesses, motherhood, and setbacks, I discovered that true inner peace doesn’t come from outer achievements — it comes from radical authenticity. Today, I use my own sensitivity and experience to guide others who are highly sensitive, gifted, or neurodivergent toward a life of balance, freedom, and self-acceptance. More info: Kelly Deriemaeker

1: Sensory Sensitivity - What does it actually mean? With sensory designer Monika Dolbniak & An Luyten   About the podcast Please join SAM's founder An Luyten and designer Monika Dolbniak for the first podcast from the #SensoryPodcast series during which we will talk about what being Sensory Sensitive means and how it could be implemented into design directions. We will discuss this topic in the context of neurodiversity scientific theory and psychology as well as how it translates into creating and selling sensory-friendly fashion products.   LINK PODCAST #1: Sensory Sensitivity - What does it actually mean?   About Blusss (formerly as SAM sensory Clothing) Blusss is a sensory clothing brand born from a mother’s wish to help her highly sensitive son feel comfortable and confident.Many clothes have itchy labels, rough seams, or stiff fabrics that overwhelm sensitive children and adults. That’s why Blusss creates soft, seamless, and stylish clothing—designed to reduce sensory overload—and calming accessories that support stress relief throughout the day

About the Host Business coach Ben Sansen inspires and empowers people to create a meaningful life. With his podcast Choose Life!, he shares insights on entrepreneurship, happiness, success, purpose, health, mindset, energy, and spirituality. His mission? Helping people like you move from A to B(etter). This Episode: The Kick I Needed to Start My Entrepreneurial DreamIn this episode, Ben talks with An Luyten, founder of SAM Sensory & More, now Blusss, about her journey as a highly sensitive entrepreneur. “Sometimes a setback is actually a blessing. Getting the push out of my golden cage was exactly what I needed to start my business,” says An. At the same time, she was searching for clothing solutions for her highly sensitive son—clothes that didn’t irritate or overwhelm. That challenge became the starting point for her brand SAM Sensory & More, which now became Blusss, offering stylish, inclusive sensory solutions designed for kids, teens, and adults. From dream to product on store shelves—An shares the highs and lows: Finding market potential Raising external capital Pushing through the tough moments Staying focused on the future Many people never start their business because of the question “What if…?” An’s perspective flips this around:“What’s the worst that could happen? That my entrepreneurial dream fails. But my skills remain—I can always use them elsewhere.” 🎧 Listen to the full episode of the Choose Life! Podcast HERE   PS: Want to reach your goals and dreams with more ease? Read the Choose Life book.