A proud moment…Today, a beautiful article about Blusss was published in Het Nieuwsblad!  She wanted to help her highly sensitive son with seamless socks and shirts—now An runs a successful webshop: “People don’t realize how much clothing can impact someone’s life.”   As the mom of Lex (12), I know all too well what it means when clothing is too much. Too tight. Too itchy. Too many scratchy labels.Our search for comfort and calm became the beginning of Blusss – sensory-friendly clothing that truly helps reduce overstimulation. In this article, I share our personal journey, why I started Blusss, and how we’re now helping many more children, teens, and adults feel safe and at ease in their clothes. A heartfelt thank you to journalist Chloë Stylemans for capturing our story with such warmth and care. Read the full article here: LINK Grateful for the growing awareness around sensory sensitivity. Together, we’re making a difference. 💙 An, founder of Blusss  

  Entrepreneur An Luyten Launches New Brand BlusssAn Luyten, founder of children’s clothing label SAM Sensory, is now introducing a second brand: Blusss. Both brands share the same mission — offering sensory-friendly clothing and accessories. Some of the items are even designed to actively soothe and calm. The name Blusss carries a deeper meaning. The three S’s stand for sensory, sensitivity, and solace. The collection is made for those who feel more — whether they are highly sensitive, neurodivergent, or simply overwhelmed by daily sensory input. The aim: to offer peace, recognition, and style. The pieces are designed without irritating seams, often feature calming deep pressure, and include thoughtful sensory-friendly details. “Blusss isn’t a quick fix — it’s not that simple. But it shows a growing movement toward softness. Not as a luxury, but as a necessity,” says Luyten. Blusss: Clothing and Accessories for Sensory-Sensitive People Luyten launched SAM Sensory five years ago. Her son is sensory-sensitive, and her search for seamless soft socks turned up empty. So she created her own line — originally focused on children. “But it quickly became clear that the need was much wider. Adults, too, were searching for comfort — in what they wear, how they move, and how they make it through the day,” Luyten explains in the press release. Over time, SAM Sensory will transition into Blusss. The new brand becomes the home for soft, stylish clothing and smart sensory solutions. Currently, SAM’s products can already be found under the kids section on the Blusss website. With future production rounds, these items will gradually carry the Blusss label as well. Read the article in Dutch on the Fashion United website. Written by Caitlyn Terra 21 May 2025

Blusss Featured in The Wall Street Journal: A Milestone for Sensory-Friendly Fashion At Blusss, we have always believed that fashion should feel as good as it looks. That’s why we’re beyond thrilled to share that our mission and products have been recognized by The Wall Street Journal! In the article "Feeling Anxious? There’s a Sweatshirt for That.", Blusss is highlighted as part of a growing movement bringing sensory-friendly fashion into the mainstream. Why this feature matters For years, people with sensory sensitivities have struggled to find clothing that truly supports their well-being. Scratchy tags, harsh seams, and irritating fabrics can turn something as simple as getting dressed into a challenge. Blusss (formerly known as SAM Sensory Clothing), was founded to change that by offering clothing and accessories that are soft, seamless, and calming to the senses—without compromising on style. To see our work acknowledged by one of the world’s leading publications is an incredible moment. It confirms that sensory-friendly fashion isn’t just a niche—it’s a movement that is reshaping the industry. What The Wall Street Journal had to say In the feature, journalist Antonina Jedrzejczak explored the growing demand for clothing designed with sensory comfort in mind. She personally tested some of our best-selling products, including: The Mellow Sensory Scarf – a stylish, ultra-soft scarf with a subtle lavender scent designed to offer a sense of calm on the go. The Sensory Long Sleeve – a tag-free, seamless essential made from breathable, irritation-free fabric. The Bamboo SENS Socks – ultra-soft and seamless socks that eliminate the discomfort of regular socks. Jedrzejczak was impressed with how these designs blend sensory relief with everyday style, making them suitable for everyone—not just those with sensory processing challenges. A personal journey turned global Blusss was born from a deeply personal need. As a mother of a sensory-sensitive child, I experienced firsthand the frustration of searching for comfortable, wearable solutions. I knew I wasn’t alone in this struggle, and so I set out to create a brand that could help others feel more at ease in their daily lives. Fast forward to today, and our small mission has turned into an international movement. With recognition from The Wall Street Journal, we are even more motivated to keep pushing for inclusivity, comfort, and well-being in fashion. The Future of Sensory-Friendly Fashion This moment is just the beginning. The demand for sensory-conscious fashion is growing, and we are committed to leading the way. More than ever, people are realizing that clothing should do more than just look good—it should support mental, physical, and emotional comfort. We are excited to continue innovating, creating, and spreading the message that fashion can truly be a tool for well-being.  

We're proud to be featured in the April 2025 issue of Fashion Today, where our founder An Luyten shares the personal story behind Blusss. From a few soft trousers for her highly sensitive son Lex, to a full collection of seamless, irritation-free clothing for all ages — the journey has always been about comfort, dignity and daily ease for people with sensory needs. Our mission? Clothes that don't scratch, squeeze, or overstimulate, but feel like a second skin. And yes, they look good too. With input from psychologists and sensory experts, we’ve developed calming tools like the Moodmagic Sleeve and Mellow Sensory Scarf, designed to help users regulate and feel safe — anytime, anywhere.

Sensory-Friendly Clothing Is a Basic Need When An Luyten started searching for clothes her highly sensitive son could wear without discomfort, it led to the creation of the fashion company SAM Sensory & More (now Blusss). With a small team, she develops stylish sensory-friendly clothing and accessories. “Germany is our fastest-growing market.” Discover the full article by Melanie De Vrieze in Trends.

When clothing causes discomfort, it can block someone’s full potential. That’s what An Luyten discovered when searching for comfortable clothes for her highly sensitive son. What started as a personal quest grew into a mission — and into Blusss, a brand known for stylish sensory-friendly clothing and accessories for children, teens, and adults. In this recent interview with VOKA, An shares the story behind the brand's creation, her approach to co-creation with therapists and designers, and how Blusss is growing internationally — from Belgium and the UK to Australia, Japan, and beyond. She also talks about her experience as a Bryo ScaleUp participant and the importance of community when building an innovative business.

Innovative Wellbeing Meets Style in Antwerp Looking for innovative solutions that blend wellbeing and style?Blusss, an inclusive clothing brand for sensory-sensitive individuals, has developed two groundbreaking products with support from the city of Antwerp.The new Moodsense items use natural scents to promote calmness and color changes for subtle, non-verbal communication. These sensory-friendly innovations are designed not only to support people with sensory sensitivities but to help everyone find more peace in their daily lives. Read the full article by the City of Antwerp and discover the power of innovation: [link to article] Curious About These Groundbreaking Sensory Products? Mellow – Sensory Scarf with Calming Scent The Mellow Sensory Scarf blends ultra-soft bamboo jersey with a calming touch.Thanks to bio-based capsules with essential oils, gentle rubbing releases a soothing natural scent. Discreet, soft, and perfect for relaxation—wherever you are. Moodmagic – Sensory Sleeve with Color Shift A stylish, magical wristband designed for subtle emotional communication.The color-changing effect responds to body temperature, offering a calming, almost magical visual cue for kids. It helps them express emotions without words—like their own personal magic trick.

Blusss at the Love Tomorrow Conference: Leading the Future of Inclusive Fashion Tomorrowland Grounds, Belgium Hello fashion changemakers and advocates for a better tomorrow!I’m thrilled to share that Blusss was featured at the Love Tomorrow Conference, held on the iconic grounds of Tomorrowland. As the founder of Blusss, it was a true honor to showcase our sensory-friendly fashion in the heart of the Fashion Renaissance—an inspiring movement centered on sustainability, inclusivity, and meaningful design. Sustainable Fashion, Redefined by Blusss The fashion industry’s environmental impact is no longer something we can ignore. At Blusss, we go beyond creating clothes—we design long-lasting, sensory-friendly pieces that reduce stress and support wellbeing.Our commitment? Fighting waste and fast fashion with products that are gentle for people and the planet. This mission aligns perfectly with the Love Tomorrow vision: fashion that is conscious, joyful, and sustainable. Blusss brings purpose to every piece, proving that comfort, style, and ethics can go hand in hand. Fashion for All: Embracing Inclusivity Through Design Inclusivity is at the heart of everything we do. Our clothing and accessories are created for people with sensory sensitivities, but they go far beyond that.We design for: those on the neurodivergent spectrum people with sensitive skin individuals recovering from trauma anyone seeking more calm and focus in daily life Blusss believes fashion should empower, not overwhelm. Everyone deserves clothing that feels safe, soft, and stylish. Sensory-Friendly Fashion That Supports Wellbeing Every product we design is backed by deep empathy and innovation. Our goal? To help people manage overstimulation, anxiety, stress, or even concentration challenges—through what they wear. Whether you're at work, school, traveling, or simply living life, our sensory-friendly designs offer practical comfort and peace of mind. Blusss is proof that fashion can play a real role in mental and emotional wellbeing.   Partnering for Inclusive Spaces Creating a truly inclusive world is not a solo mission—it takes collaboration.Blusss invites businesses, public spaces, and organizations to integrate sensory-friendly solutions that support diverse needs. Here are just a few ways your company can make a difference: Airlines: Provide calming accessories like our weighted collar or Calmdesign bags to ease in-flight stress. Retail Stores: Place sensory tools at the entrance to create a more comfortable shopping experience for all customers. Corporate Offices: Offer sensory breaks with tools like the weighted collar to improve focus and reduce overwhelm. Uniformed Teams: Work with Blusss to co-create custom uniforms that combine functionality, comfort, and style. Join Us in Creating a Sensory-Friendly World This is just the beginning. At Blusss, we dream of a future where everyone feels seen, supported, and empowered.Together, we can shape a fashion industry that celebrates neurodiversity, values sustainability, and puts people first. Let’s make fashion a force for calm, connection, and change. Grateful thanks to Sara Kovic from OKRET for bringing inspiring brands together, and to Start-it @KBC for supporting our journey from idea to impact. With gratitude,An LuytenFounder & CEO, Blusss