Why De Volkskrant Wrote About Sensory-Friendly Clothing (And Why Blusss Belongs In The Story)
Sensory overload and everyday clothing
Dutch newspaper De Volkskrant recently published an in-depth article on sensory-friendly fashion: clothing that feels softer, irritates less and helps reduce sensory overload. The piece explains how everyday clothes can become a real source of stress – think of hard seams, itchy labels, scratchy fabrics, rustling noises or a hood that keeps moving and distracting you.
Why sensory-friendly fashion is on the rise
The article shows that more and more brands are rethinking clothing for people with sensory sensitivities. It mentions everything from hoodies with sound-dampening hoods to garments with built-in fidget tools that you can play with discreetly throughout the day.
How Blusss creates calm, sensory-friendly clothing
Among these examples, Blusss was highlighted as well. Our Belgian label was mentioned for creating seamless clothing, weighted scarves and subtle fidgets that look like design accessories rather than medical tools. That is exactly our goal: pieces that bring calm and comfort without drawing extra attention.
Other brands rethinking clothing for sensory needs
The article also refers to other innovative brands in this growing sensory-friendly fashion space, such as Nrou Wear, Comfa, SAA Clothing, Huggles and the Euphonious Raincoat – each exploring their own way of making clothing more comfortable for neurodivergent people.
Why sensory-friendly clothing is not a niche
For me, this article captures the heart of the issue: everyone experiences clothing differently. Sensory-friendly clothing is no longer a niche; it is essential for many children, teens and adults who are looking for more peace, focus and comfort in daily life.
Read the full De Volkskrant article
If you’d like to read the full article in De Volkskrant, you can find it here.
