Fashion United: SAM Sensory Launches New sensory friendly Brand Blusss

Entrepreneur An Luyten Launches New Brand Blusss
An Luyten, founder of children’s clothing label SAM Sensory, is now introducing a second brand: Blusss. Both brands share the same mission — offering sensory-friendly clothing and accessories. Some of the items are even designed to actively soothe and calm.

The name Blusss carries a deeper meaning. The three S’s stand for sensory, sensitivity, and solace. The collection is made for those who feel more — whether they are highly sensitive, neurodivergent, or simply overwhelmed by daily sensory input. The aim: to offer peace, recognition, and style.

The pieces are designed without irritating seams, often feature calming deep pressure, and include thoughtful sensory-friendly details.

“Blusss isn’t a quick fix — it’s not that simple. But it shows a growing movement toward softness. Not as a luxury, but as a necessity,” says Luyten.

Blusss: Clothing and Accessories for Sensory-Sensitive People

Luyten launched SAM Sensory five years ago. Her son is sensory-sensitive, and her search for seamless soft socks turned up empty. So she created her own line — originally focused on children.

“But it quickly became clear that the need was much wider. Adults, too, were searching for comfort — in what they wear, how they move, and how they make it through the day,” Luyten explains in the press release.

Over time, SAM Sensory will transition into Blusss. The new brand becomes the home for soft, stylish clothing and smart sensory solutions. Currently, SAM’s products can already be found under the kids section on the Blusss website. With future production rounds, these items will gradually carry the Blusss label as well.

Read the article in Dutch on the Fashion United website.

Written by Caitlyn Terra

21 May 2025