(Inspired by the video: “Why Does a Clothing Label Drive Me Crazy??” by Prof. Dr. Wim Tops for university of Flanders)

For many people, a tiny clothing label is… no big deal.
But for others? It feels like sandpaper scratching their skin all day long.

Maybe you’ve thrown away a perfectly good sweater because the fabric irritated you.
Maybe you cut labels out of every new shirt before wearing it.
Or maybe you’ve asked yourself: “Why does this bother me so much when others don’t even notice it?”

That’s exactly what clinical psychologist Prof. Dr. Wim Tops explains in this insightful video (in Dutch):
👉 https://youtu.be/5cn6lvXtpLA

Let’s break the science down in a simple, relatable way.

What’s Really Happening in Your Brain?

Some people’s brains process sensory information differently.
This includes touch, textures, pressure, and tiny irritations like a stiff label.

Prof. Tops explains that our sensory threshold isn’t the same for everyone.
For some, the “volume” of sensory input is naturally turned up higher.

If you’re more sensitive, you may experience:

• Itching or burning sensations from tags or seams

• Intense discomfort from certain fabrics

• Feeling distracted or overwhelmed by clothing texture

• Difficulty focusing when something feels “wrong” on your skin

This is common in people who are:

• Highly sensitive (HSP)

• Neurodivergent (autism, ADHD)

• Experiencing Sensory Processing Disorder (SPD)

• Or simply have a lower threshold for tactile input

Nothing is “wrong” with you — your brain is simply wired to notice more.

Why Clothing Irritation Feels So Intense

For sensory-sensitive brains, a scratchy label isn’t just annoying.
It can take up all the mental space.

Your body keeps sending “this doesn’t feel right” signals until the discomfort is removed.
That’s why children (and adults) can become distressed, distracted, or overstimulated.

And yes… that’s why cutting labels out feels like instant relief.

You’re Not Overreacting — You’re Overstimulated

The video makes one thing very clear:
Sensitivity is part of your sensory profile — not a flaw.

Your sensory system is more alert, more reactive, and more easily overwhelmed.
That doesn’t make you difficult.
It simply means you need comfort that truly feels comfortable.

How Sensory-Friendly Clothing Helps

This is exactly why seamless, tag-free, soft-touch clothing matters so much.

Sensory-friendly clothing reduces irritation by focusing on:

• No itchy labels

• Ultra-soft fabrics

• Flat seams or seamless construction

• Breathable, natural materials

• Comfortable waistbands and fits

When clothes stop distracting your brain, you can finally relax, focus, play, learn, or work without that constant sensory “buzz.”

Prof. Dr. Wim Tops & Blusss: Science at the Heart of Our Work

What makes this topic extra close to home for us at Blusss is that Prof. Dr. Wim Tops stood at the very beginning of our journey.

Together with him, we developed an evidence-based strategy to create our sensory-friendly clothing, ensuring that every piece is truly effective for children and adults with sensory sensitivities.

Wim is also actively working in the field through his practice, De Kronkel, which gives him direct insight into the daily challenges of the people we design for.

Even today, he remains closely involved in our development process.
His expertise and support are incredibly valuable to us — they help us continue creating scientifically grounded, practical, and thoughtfully designed solutions for the people who need them most.

Watch the Full Video

If you want to understand the brain science behind sensory sensitivity, this talk is a must-watch:
🎥 ““Why Does a Clothing Label Drive Me Crazy?””
By Prof. Dr. Wim Tops – UHasselt
👉 https://youtu.be/5cn6lvXtpLA

FAQ

1. Why do clothing labels irritate me so quickly?

Because your sensory threshold is lower. Your brain notices subtle textures more intensely, creating discomfort or overstimulation.

2. Is sensitivity to clothing a sign of high sensitivity (HSP)?

It can be. Many highly sensitive people experience tactile discomfort from labels, seams, or certain fabrics.

3. Is clothing irritation related to autism or SPD?

Often, yes. Many autistic individuals or people with Sensory Processing Disorder have heightened tactile sensitivity.

4. What fabrics are best for sensory-sensitive people?

Soft, breathable materials like bamboo, modal, cotton blends, and seamless knitwear.

5. What is sensory-friendly clothing?

Clothing designed to reduce irritation: tag-free, seam-free, soft, stretchy, and gentle on sensitive skin.

6. Can clothing irritation affect my concentration?

Absolutely. When your brain is busy processing discomfort, it becomes harder to focus, stay calm, or engage socially.

7. How can I make everyday clothing more comfortable?

Remove tags, choose softer fabrics, avoid stiff seams, and look for sensory-conscious brands that prioritize comfort — like Blusss.