Highly Sensitive Entrepreneurship

Entrepreneur An Luyten founded her webshop Sam Sensory Clothing, now Blusss after discovering her son’s sensitivity to sensory overload and underload. She became my lifesaver when endless morning sock struggles were driving me to despair.
Here’s what the podcast is about:
The Origin of Blusss (formerly Sam Sensory Clothing)
When entrepreneur An Luyten discovered her son was highly sensitive to both sensory overload and underload, it opened a completely new path. What started as a personal challenge soon became the foundation for Sam Sensory Clothing — now Blusss — a brand dedicated to creating sensory-friendly clothing that feels comfortable, seamless, and calming.
From Morning Sock Struggles to a Lifeline
I found my way to An after countless desperate mornings filled with “sock drama.” Those tiny seams that most people ignore were a daily nightmare at home, leaving us both exhausted before the day even began. Finding sensory socks through An felt like a true lifesaver.
Living as a Highly Sensitive Person (HSP)
Being highly sensitive (HSP) means processing the world more intensely — sounds, textures, emotions. It’s both a gift and a challenge. For kids, this sensitivity often shows up in clothing struggles or overwhelm in busy environments. For parents, it means searching for solutions that bring calm instead of chaos.
More about Kelly zegt Foert!
I’m an intense introvert with traits of giftedness, high sensitivity, and ADHD. My deep curiosity once made me a journalist, columnist, and podcast host, but my real journey began when I dared to drop the masks of success. After building businesses, motherhood, and setbacks, I discovered that true inner peace doesn’t come from outer achievements — it comes from radical authenticity. Today, I use my own sensitivity and experience to guide others who are highly sensitive, gifted, or neurodivergent toward a life of balance, freedom, and self-acceptance.
More info: Kelly Deriemaeker