Entrepreneur An Luyten Launches New Brand BlusssAn Luyten, founder of children’s clothing label SAM Sensory, is now introducing a second brand: Blusss. Both brands share the same mission — offering sensory-friendly clothing and accessories. Some of the items are even designed to actively soothe and calm. The name Blusss carries a deeper meaning. The three S’s stand for sensory, sensitivity, and solace. The collection is made for those who feel more — whether they are highly sensitive, neurodivergent, or simply overwhelmed by daily sensory input. The aim: to offer peace, recognition, and style. The pieces are designed without irritating seams, often feature calming deep pressure, and include thoughtful sensory-friendly details. “Blusss isn’t a quick fix — it’s not that simple. But it shows a growing movement toward softness. Not as a luxury, but as a necessity,” says Luyten. Blusss: Clothing and Accessories for Sensory-Sensitive People Luyten launched SAM Sensory five years ago. Her son is sensory-sensitive, and her search for seamless soft socks turned up empty. So she created her own line — originally focused on children. “But it quickly became clear that the need was much wider. Adults, too, were searching for comfort — in what they wear, how they move, and how they make it through the day,” Luyten explains in the press release. Over time, SAM Sensory will transition into Blusss. The new brand becomes the home for soft, stylish clothing and smart sensory solutions. Currently, SAM’s products can already be found under the kids section on the Blusss website. With future production rounds, these items will gradually carry the Blusss label as well. Read the article in Dutch on the Fashion United website. Written by Caitlyn Terra 21 May 2025

Blusss Featured in The Wall Street Journal: A Milestone for Sensory-Friendly Fashion At Blusss, we have always believed that fashion should feel as good as it looks. That’s why we’re beyond thrilled to share that our mission and products have been recognized by The Wall Street Journal! In the article "Feeling Anxious? There’s a Sweatshirt for That.", Blusss is highlighted as part of a growing movement bringing sensory-friendly fashion into the mainstream. Why this feature matters For years, people with sensory sensitivities have struggled to find clothing that truly supports their well-being. Scratchy tags, harsh seams, and irritating fabrics can turn something as simple as getting dressed into a challenge. Blusss (formerly known as SAM Sensory Clothing), was founded to change that by offering clothing and accessories that are soft, seamless, and calming to the senses—without compromising on style. To see our work acknowledged by one of the world’s leading publications is an incredible moment. It confirms that sensory-friendly fashion isn’t just a niche—it’s a movement that is reshaping the industry. What The Wall Street Journal had to say In the feature, journalist Antonina Jedrzejczak explored the growing demand for clothing designed with sensory comfort in mind. She personally tested some of our best-selling products, including: The Mellow Sensory Scarf – a stylish, ultra-soft scarf with a subtle lavender scent designed to offer a sense of calm on the go. The Sensory Long Sleeve – a tag-free, seamless essential made from breathable, irritation-free fabric. The Bamboo SENS Socks – ultra-soft and seamless socks that eliminate the discomfort of regular socks. Jedrzejczak was impressed with how these designs blend sensory relief with everyday style, making them suitable for everyone—not just those with sensory processing challenges. A personal journey turned global Blusss was born from a deeply personal need. As a mother of a sensory-sensitive child, I experienced firsthand the frustration of searching for comfortable, wearable solutions. I knew I wasn’t alone in this struggle, and so I set out to create a brand that could help others feel more at ease in their daily lives. Fast forward to today, and our small mission has turned into an international movement. With recognition from The Wall Street Journal, we are even more motivated to keep pushing for inclusivity, comfort, and well-being in fashion. The Future of Sensory-Friendly Fashion This moment is just the beginning. The demand for sensory-conscious fashion is growing, and we are committed to leading the way. More than ever, people are realizing that clothing should do more than just look good—it should support mental, physical, and emotional comfort. We are excited to continue innovating, creating, and spreading the message that fashion can truly be a tool for well-being.  

We're proud to be featured in the April 2025 issue of Fashion Today, where our founder An Luyten shares the personal story behind Blusss. From a few soft trousers for her highly sensitive son Lex, to a full collection of seamless, irritation-free clothing for all ages — the journey has always been about comfort, dignity and daily ease for people with sensory needs. Our mission? Clothes that don't scratch, squeeze, or overstimulate, but feel like a second skin. And yes, they look good too. With input from psychologists and sensory experts, we’ve developed calming tools like the Moodmagic Sleeve and Mellow Sensory Scarf, designed to help users regulate and feel safe — anytime, anywhere.

Sensory-Friendly Clothing Is a Basic Need When An Luyten started searching for clothes her highly sensitive son could wear without discomfort, it led to the creation of the fashion company SAM Sensory & More (now Blusss). With a small team, she develops stylish sensory-friendly clothing and accessories. “Germany is our fastest-growing market.” Discover the full article by Melanie De Vrieze in Trends.

We’re excited to share that Blusss has been featured in La Tribu des Idées, an inspiring French magazine for creative and mindful families.The article beautifully highlights our mission: creating sensory-friendly clothing that’s soft, seamless, and tag-free, designed to bring comfort to children with sensory sensitivities or delicate skin. “Getting dressed should always be a pleasant experience — especially for children.”Discover how Blusss turns this everyday moment into one of calm and comfort. 👉 Read the full article on La Tribu des Idées

Today, BLUSSS took part in the Brain Injury Association Day  organised by Hersenletsel liga, in Linkendaal — a warm and inspiring event filled with workshops and information sessions for people living with the effects of brain injury.We met individuals and families who shared how everyday sensations can change dramatically after a brain injury, and how sensory-friendly clothing can make a real difference. What People Experience After a Brain Injury After a traumatic brain injury (TBI), the nervous system often processes information differently.Sounds feel louder, light seems brighter, and touch can quickly become overwhelming.Many people describe: Increased sensitivity to touch or texture Fatigue and overstimulation Difficulty focusing or calming down Even something small — like a clothing seam or tag — can feel painful or unbearable.This constant sensory overload drains energy and increases stress. How BLUSSS Brings Comfort and Calm At BLUSSS, we design clothing that helps regulate the nervous system instead of overwhelming it.Our sensory-friendly designs are made with and for people who experience sensory sensitivity due to brain injury, autism, high sensitivity (HSP), or burnout. The benefits of BLUSSS clothing Seamless and tag-free designs → no irritation, no distractions Soft, breathable natural fabrics → gentle on sensitive skin Calming neutral colors → visual peace for an overstimulated mind Co-created with sensory-sensitive individuals → real comfort, tested and trusted Every piece is designed to reduce tactile stress and support a calmer, more balanced body and mind. Real Relief for Sensory Overload At the Brain Injury Day, we heard so many relatable stories.People explained how difficult it is to find clothing that doesn’t trigger discomfort or tension.When they try on BLUSSS pieces, they describe feeling lighter, calmer, and more at ease. For many, it’s more than just clothing — it’s a form of self-care and support for recovery. Discover Clothing That Calms Your Nervous System Living with sensory sensitivity after brain injury means your body and mind need extra care.With BLUSSS, you can reduce overstimulation and reconnect with calm — one soft, seamless layer at a time. 👉 Explore the collection: www.blusss.com Soft comfort. Smart design.BLUSSS – clothing that helps you feel safe, calm, and in control again.

When clothing causes discomfort, it can block someone’s full potential. That’s what An Luyten discovered when searching for comfortable clothes for her highly sensitive son. What started as a personal quest grew into a mission — and into Blusss, a brand known for stylish sensory-friendly clothing and accessories for children, teens, and adults. In this recent interview with VOKA, An shares the story behind the brand's creation, her approach to co-creation with therapists and designers, and how Blusss is growing internationally — from Belgium and the UK to Australia, Japan, and beyond. She also talks about her experience as a Bryo ScaleUp participant and the importance of community when building an innovative business.

Innovative Wellbeing Meets Style in Antwerp Looking for innovative solutions that blend wellbeing and style?Blusss, an inclusive clothing brand for sensory-sensitive individuals, has developed two groundbreaking products with support from the city of Antwerp.The new Moodsense items use natural scents to promote calmness and color changes for subtle, non-verbal communication. These sensory-friendly innovations are designed not only to support people with sensory sensitivities but to help everyone find more peace in their daily lives. Read the full article by the City of Antwerp and discover the power of innovation: [link to article] Curious About These Groundbreaking Sensory Products? Mellow – Sensory Scarf with Calming Scent The Mellow Sensory Scarf blends ultra-soft bamboo jersey with a calming touch.Thanks to bio-based capsules with essential oils, gentle rubbing releases a soothing natural scent. Discreet, soft, and perfect for relaxation—wherever you are. Moodmagic – Sensory Sleeve with Color Shift A stylish, magical wristband designed for subtle emotional communication.The color-changing effect responds to body temperature, offering a calming, almost magical visual cue for kids. It helps them express emotions without words—like their own personal magic trick.