A story of recognition and resonance Some people feel more, hear more, experience more. What is often seen as being “too sensitive” is, in reality, a quiet superpower. In the TV program Ziedis, founder An Luyten of Blusss (formerly SAM Sensory & More) shares how sensory-friendly clothing became part of her life – and how it grew into a lifestyle platform for everyone who identifies with sensory sensitivity. More than clothing alone Blusss designs sensory-friendly clothing: soft, seamless, free from irritating tags or harsh fabrics. Created for those who are easily overstimulated – highly sensitive people, individuals with autism, stress-sensitive professionals, or anyone struggling with certain fabrics. But An emphasizes that Blusss is more than just a brand. It’s a place where people feel seen, where stories are shared, and where comfort and style go hand in hand. A lifestyle of calm and strength Blusss represents a new way of living: choosing fewer triggers, more calm, and more balance. It’s not only about what you wear, but also about how you feel. An’s mission? Helping people see their sensitivity not as a burden, but as a quiet superpower that can guide their lives. Watch the interview in Ziedis Want to hear the full story in Ziedis, straight from the founder herself? Be inspired by An’s personal journey and discover how Blusss is building a community around sensory-friendly living. A big thank you to TV plus for highlighting sensory sensitivity in the TV program Ziedis. By giving this theme a voice, they create recognition for many who live with sensory challenges – and show that there are real solutions to make life more comfortable.  

Proud to see Blusss featured in Textilia, alongside international pioneers such as the American brands Universal Standard and Chromat, recognized for driving inclusivity and diversity in fashion. The piece highlights how brands can make a real difference in people’s daily lives—not just through campaigns, but through thoughtful product development. From inclusive size ranges and gender-inclusive styles to clothing designed with sensory sensitivities in mind. Blusss is mentioned as the Belgian brand creating sensory-friendly clothing tailored to the needs of highly sensitive people and individuals with autism.A wonderful recognition of our mission: making fashion truly accessible and comfortable for everyone. 👉 Inclusion goes beyond words—it’s reflected in the choices you make in design and development. Read the full article: HERE

Why Sensory-Friendly Design Matters at EACD 2025 Blusss proudly participated as an official exhibitor and speaker at the EACD/IAACD 2025 Congress in Heidelberg, Germany — one of the world’s most important events for childhood-onset disability. Our presence brought sensory-friendly clothing and tools for autism, ADHD and sensory processing disorder (SPD) into the spotlight. At Blusss, we design practical, science-based solutions for sensory-sensitive people of all ages. From soft, seamless clothing to discreet fidgets, we help reduce daily sensory overload — with style and comfort. What Blusss Offers to Experts and Families Worldwide This global congress welcomed professionals from over 21 countries, including therapists, doctors, researchers, teachers and parents. Many of them were looking for practical, everyday tools to support children and young people with sensory needs. That’s where Blusss makes a clear difference: Sensory-friendly clothing that’s soft, breathable, seamless and tag-free Stylish calming accessories like fidget sleeves and chew tools Products co-created with people who live with autism, ADHD or SPD Designed for home, school, therapy and everyday life Our collection fits perfectly into multi-disciplinary care — helping therapists support regulation, parents reduce stress, and children feel more at ease in their bodies. Expert Talk: Innovating for Sensory Needs – The Blusss Approach Blusss was honoured to give a talk titled: “Innovating for Sensory Needs – The Blusss Approach.” We explained how every product we create is the result of co-creation with users, therapists and sensory experts. We always start with one question:What helps you feel safe, calm and comfortable in your own body? From there, we develop products that combine function, emotional safety and wearable design — clothing and tools that don’t look medical, but still provide essential sensory support. Making a Daily Difference for Sensory-Sensitive People Blusss offers more than stylish designs — we improve quality of life: For children and teens, we reduce dressing struggles, school anxiety and sensory overwhelm For parents, we offer easy wins and everyday comfort for their kids For therapists, we provide calming tools that support regulation outside therapy sessions For adults, we bring fashion that respects touch sensitivity and sensory overload All Blusss products are developed to support people with autism, ADHD, sensory processing disorder (SPD) and high sensitivity (HSP). Sensory Innovation on the Global Stage The EACD Congress was the perfect place to share how sensory design can transform daily life. From healthcare professionals to parents, many said:🗨️ "This is what we’ve been missing – practical, wearable tools that truly help." We’re proud to be part of the growing international movement that sees sensory sensitivity as a key factor in well-being — not just a side note. Want to explore the calming tools and sensory-friendly clothing we showcased in Heidelberg? Discover our full collection – made for comfort, focus and confidence.

A proud moment…Today, a beautiful article about Blusss was published in Het Nieuwsblad!  She wanted to help her highly sensitive son with seamless socks and shirts—now An runs a successful webshop: “People don’t realize how much clothing can impact someone’s life.”   As the mom of Lex (12), I know all too well what it means when clothing is too much. Too tight. Too itchy. Too many scratchy labels.Our search for comfort and calm became the beginning of Blusss – sensory-friendly clothing that truly helps reduce overstimulation. In this article, I share our personal journey, why I started Blusss, and how we’re now helping many more children, teens, and adults feel safe and at ease in their clothes. A heartfelt thank you to journalist Chloë Stylemans for capturing our story with such warmth and care. Read the full article here: LINK Grateful for the growing awareness around sensory sensitivity. Together, we’re making a difference. 💙 An, founder of Blusss  

  Entrepreneur An Luyten Launches New Brand BlusssAn Luyten, founder of children’s clothing label SAM Sensory, is now introducing a second brand: Blusss. Both brands share the same mission — offering sensory-friendly clothing and accessories. Some of the items are even designed to actively soothe and calm. The name Blusss carries a deeper meaning. The three S’s stand for sensory, sensitivity, and solace. The collection is made for those who feel more — whether they are highly sensitive, neurodivergent, or simply overwhelmed by daily sensory input. The aim: to offer peace, recognition, and style. The pieces are designed without irritating seams, often feature calming deep pressure, and include thoughtful sensory-friendly details. “Blusss isn’t a quick fix — it’s not that simple. But it shows a growing movement toward softness. Not as a luxury, but as a necessity,” says Luyten. Blusss: Clothing and Accessories for Sensory-Sensitive People Luyten launched SAM Sensory five years ago. Her son is sensory-sensitive, and her search for seamless soft socks turned up empty. So she created her own line — originally focused on children. “But it quickly became clear that the need was much wider. Adults, too, were searching for comfort — in what they wear, how they move, and how they make it through the day,” Luyten explains in the press release. Over time, SAM Sensory will transition into Blusss. The new brand becomes the home for soft, stylish clothing and smart sensory solutions. Currently, SAM’s products can already be found under the kids section on the Blusss website. With future production rounds, these items will gradually carry the Blusss label as well. Read the article in Dutch on the Fashion United website. Written by Caitlyn Terra 21 May 2025

Blusss Featured in The Wall Street Journal: A Milestone for Sensory-Friendly Fashion At Blusss, we have always believed that fashion should feel as good as it looks. That’s why we’re beyond thrilled to share that our mission and products have been recognized by The Wall Street Journal! In the article "Feeling Anxious? There’s a Sweatshirt for That.", Blusss is highlighted as part of a growing movement bringing sensory-friendly fashion into the mainstream. Why this feature matters For years, people with sensory sensitivities have struggled to find clothing that truly supports their well-being. Scratchy tags, harsh seams, and irritating fabrics can turn something as simple as getting dressed into a challenge. Blusss (formerly known as SAM Sensory Clothing), was founded to change that by offering clothing and accessories that are soft, seamless, and calming to the senses—without compromising on style. To see our work acknowledged by one of the world’s leading publications is an incredible moment. It confirms that sensory-friendly fashion isn’t just a niche—it’s a movement that is reshaping the industry. What The Wall Street Journal had to say In the feature, journalist Antonina Jedrzejczak explored the growing demand for clothing designed with sensory comfort in mind. She personally tested some of our best-selling products, including: The Mellow Sensory Scarf – a stylish, ultra-soft scarf with a subtle lavender scent designed to offer a sense of calm on the go. The Sensory Long Sleeve – a tag-free, seamless essential made from breathable, irritation-free fabric. The Bamboo SENS Socks – ultra-soft and seamless socks that eliminate the discomfort of regular socks. Jedrzejczak was impressed with how these designs blend sensory relief with everyday style, making them suitable for everyone—not just those with sensory processing challenges. A personal journey turned global Blusss was born from a deeply personal need. As a mother of a sensory-sensitive child, I experienced firsthand the frustration of searching for comfortable, wearable solutions. I knew I wasn’t alone in this struggle, and so I set out to create a brand that could help others feel more at ease in their daily lives. Fast forward to today, and our small mission has turned into an international movement. With recognition from The Wall Street Journal, we are even more motivated to keep pushing for inclusivity, comfort, and well-being in fashion. The Future of Sensory-Friendly Fashion This moment is just the beginning. The demand for sensory-conscious fashion is growing, and we are committed to leading the way. More than ever, people are realizing that clothing should do more than just look good—it should support mental, physical, and emotional comfort. We are excited to continue innovating, creating, and spreading the message that fashion can truly be a tool for well-being.  

We're proud to be featured in the April 2025 issue of Fashion Today, where our founder An Luyten shares the personal story behind Blusss. From a few soft trousers for her highly sensitive son Lex, to a full collection of seamless, irritation-free clothing for all ages — the journey has always been about comfort, dignity and daily ease for people with sensory needs. Our mission? Clothes that don't scratch, squeeze, or overstimulate, but feel like a second skin. And yes, they look good too. With input from psychologists and sensory experts, we’ve developed calming tools like the Moodmagic Sleeve and Mellow Sensory Scarf, designed to help users regulate and feel safe — anytime, anywhere.

Sensory-Friendly Clothing Is a Basic Need When An Luyten started searching for clothes her highly sensitive son could wear without discomfort, it led to the creation of the fashion company SAM Sensory & More (now Blusss). With a small team, she develops stylish sensory-friendly clothing and accessories. “Germany is our fastest-growing market.” Discover the full article by Melanie De Vrieze in Trends.

We’re excited to share that Blusss has been featured in La Tribu des Idées, an inspiring French magazine for creative and mindful families.The article beautifully highlights our mission: creating sensory-friendly clothing that’s soft, seamless, and tag-free, designed to bring comfort to children with sensory sensitivities or delicate skin. “Getting dressed should always be a pleasant experience — especially for children.”Discover how Blusss turns this everyday moment into one of calm and comfort. 👉 Read the full article on La Tribu des Idées