The kick I needed to start my entrepreneurial dream | with An Luyten
About the Host
Business coach Ben Sansen inspires and empowers people to create a meaningful life. With his podcast Choose Life!, he shares insights on entrepreneurship, happiness, success, purpose, health, mindset, energy, and spirituality. His mission? Helping people like you move from A to B(etter).
This Episode: The Kick I Needed to Start My Entrepreneurial Dream
In this episode, Ben talks with An Luyten, founder of SAM Sensory & More, now Blusss, about her journey as a highly sensitive entrepreneur.
“Sometimes a setback is actually a blessing. Getting the push out of my golden cage was exactly what I needed to start my business,” says An. At the same time, she was searching for clothing solutions for her highly sensitive son—clothes that didn’t irritate or overwhelm. That challenge became the starting point for her brand SAM Sensory & More, which now became Blusss, offering stylish, inclusive sensory solutions designed for kids, teens, and adults.
From dream to product on store shelves—An shares the highs and lows:
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Finding market potential
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Raising external capital
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Pushing through the tough moments
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Staying focused on the future
Many people never start their business because of the question “What if…?” An’s perspective flips this around:
“What’s the worst that could happen? That my entrepreneurial dream fails. But my skills remain—I can always use them elsewhere.”
🎧 Listen to the full episode of the Choose Life! Podcast HERE
PS: Want to reach your goals and dreams with more ease? Read the Choose Life book.
